brick 'n mortar, part ii
Saturday, June 16, 2012 at 08:11AM
JZS in The Wise Old Dog, West Hartford, beer, south quaker wine and spirits, wine

It's Saturday afternoon and The Wise Old Dog is approaching its first full month since we reopened our doors.  This has been extraordinary.  Are we done?  Never!  But, our store has been gut-renovated, all new inventory fills our shelves, and, most importantly, our customers have returned to discover that we worked through the night for our shutdown week to build a brand new store they could all be proud of...success!

What is it like inside?  Well, you'll have to come visit!  What follows here are some pictures of the renovation...thank you to our crew who each and all went the extra mile, stayed the extra hour, and devoted the extra bit of care and attention to the details that now make the space uniquely special.

"BEFORE": This cooler MUST go!

The other side of the store "BEFORE"

Shelves clear!

Cooler GONE!

In comes the new custom 5-door cooler.

The regrigeration team works through the night.


Sign going up!


AFTER: Fresh flowers on the table of summer white wines.

Treats on the front counter!


For summer sipping.

It's always 5 o'clock at The Wise Old Dog.

Article originally appeared on the wise old dog - beer wine liquor tobacco (
See website for complete article licensing information.