{"title":"The Parr Collective","description":"\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003eParr Wines is the home of wines made by Rajat Parr in Cambria. It grew out of years on the road—walking vineyards, working harvests, and sitting at tables late into the night—and from a belief we have carried for a long time: the most meaningful wines come from people who work with humility and places farmed with intention.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003eHere near Cambria, the ocean defines everything. It shapes the air, slows the vines, and leaves its trace in the soil. From these cool, quiet hills come the wines of Phelan Farm, grown with deep respect for the land. Brij Wines are sourced from organically farmed vineyards across the SLO Coast. Scythian Wine Co. finds its roots in old vines in Temecula, while Ponti—our vineyard in Santa Barbara County—is my tribute to the Italian varietals we love. Each has its own voice, but all are connected by the same values: organic farming, patience, and restraint in the cellar.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003eAt Phelan Farm, the work begins beneath the surface. We farm regeneratively, always trying to give back more than we take. Cover crops build life and structure, animals become part of the rhythm of the place, and native plants are encouraged to return. The goal isn’t yield or control—it’s balance. Living soils that hold water, breathe, and support vines in their own time. For us, farming is an act of attention: how the vines respond, how the ground smells after rain, how the light moves through the rows.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003eIn the cellar, the approach remains the same. We intervene as little as possible—native fermentations, no additives, and patience to let the wines find their shape. Each barrel and foudre carries its own energy, its own pace. Our role is not to force, but to guide gently and step back when needed. When things align, the wines feel alive—clear, honest expressions of place and season.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003eHere are a few more details about each of our projects:\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap; text-align: center;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003ePHELAN FARM\u003c\/strong\u003e is on the far edge of Cambria, where the Pacific wind cuts through cypress and pine, Phelan Farm sits in a landscape that doesn’t give anything freely. The slopes are steep, the air stays cool, and the vines learn to adapt through pressure, scarcity, and time. At Phelan Farm, the work begins not with ambition, but with place. Cambria’s coastal fringe is rugged country — windswept, exposed, carved from ancient seabed. Vines don’t simply grow here; they adjust. They push down through fractured shale and calcareous clay to find what they need. That struggle isn’t something to overcome. It’s where the character begins. It’s 33 acres of vines. No irrigation. No chemicals. No shortcuts. Water arrives only when the season brings it: winter rain, fog, morning dew. The vines respond by digging deeper into the geology that still carries the memory of the ocean.\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: center; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eOur farming is regenerative by both design and necessity. Sheep move through the vineyard, grazing and fertilizing in the simplest, oldest rhythm. Cover crops rise and return with the seasons, building life in the soil. The goal is always the same: leave the land more alive than we found it. To farm this way is to pay attention. We read the soil. We watch the weather. We follow the cues of the coastal ecosystem. The vineyard tells us what it needs — and our job is to listen. Among these coastal blocks, we focus on the varieties of Jura and Savoie — grapes with natural tension and lift, varieties that speak honestly in a place defined by cool air, marine influence, and fractured stone.\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: center; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eIn the cellar, restraint continues. Fermentations rely on native yeasts. Nothing is added — no adjustments, no corrections. Vessels are neutral. Extraction stays gentle. We don’t shape the wines beyond what the vineyard offers. We let this coastline express itself: the maritime tension, the herbal edge of the hills, the minerality that rises from ancient ground. Bottling is done by hand, without fining or filtration, keeping the texture and life of the wine intact.\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: center; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWine, here, isn’t manufactured — it’s revealed. Not perfected, but expressed. Not polished, but honest. Phelan Farm isn’t about chasing perfection. It’s built on humility — following nature instead of managing it, honoring the land instead of controlling it. True character comes from patience, difficulty, and time. It’s a practice. A devotion to soil, to life, and to authenticity in every bottle.\u003c\/p\u003e\n\u003cp class=\"\" style=\"text-align: center; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eBRIJ WINES \u003c\/strong\u003eare made from grapes we buy from friends and neighbors who farm organically. In the cellar, the approach is the same as at Phelan Farm: careful, thoughtful, and hands-off when possible. The wines are about clarity and energy, not weight or excess. They’re meant to be honest, precise, and easy to drink—clear expressions of where they are grown.\u003c\/p\u003e","products":[{"product_id":"untitled-oct16_15-26","title":"Phelan Farm Autrement Rouge SLO Coast, 2024","description":"\u003cp\u003eThis wine is made from 50% Pinot Noir, 25% Gamay Noir, and 25% Mondeuse. Inspired by the profoundly delicious and lush reds from the Jura in France, this wine is pretty, fruit driven, but extremely complex and evolving. Each of the grapes were separately fermented whole-cluster in steel tanks, and aged in neutral oak before blending. It showcases very pure fruit, with notes of black raspberry, red plum, and blueberry, while also maintaining very smooth soft tannins and a fuller body than it feels. Pair this with a tamarind-glazed salmon filet, served with stuffed cabbage.\u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":47024485761265,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/IMG_5195.heic?v=1775492411"},{"product_id":"phelan-farm-chardonnay-slo-coast-2023","title":"Phelan Farm Chardonnay SLO Coast, 2023","description":"\u003cp\u003eThis wine is 100% Chardonnay from estate vineyards in Coastal California. A new project from famous Sommelier and Winemaker Raj Parr, this wine is layered with notes of saline, jasmine, lemon, green apple, and a touch of snappy ginger. Pair with shellfish, soft cheeses, and grilled pork. \u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":47041219166449,"sku":null,"price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/FullSizeRender_4f472c03-1435-4db7-957e-5e66b5fd78c9.heic?v=1761330389"},{"product_id":"phelan-farm-chardonnay-slo-coast-2024","title":"Phelan Farm Chardonnay SLO Coast, 2024","description":"\u003cp\u003eThis wine is 100% Chardonnay from estate vineyards in Coastal California. A new project from famous Sommelier and Winemaker Raj Parr, this wine is layered with notes of saline, jasmine, lemon, green apple, and a touch of snappy ginger. Pair with shellfish, soft cheeses, and grilled pork. \u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":48000418087153,"sku":null,"price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/IMG_5198.heic?v=1775492351"},{"product_id":"phelan-farm-pinot-noir-slo-coast-2024","title":"Phelan Farm Pinot Noir SLO Coast, 2024","description":"\u003cp\u003e100% Organic Pinot Noir. This instant classic with a lifted, transparent bouquet of wild cherry, fresh raspberry, and dried rose, edged by a subtle saline note that evokes its windswept coastal origins. On the palate, it is finely etched and vibrant, driven by electric acidity and delicate, almost powdery tannins, with nuances of orange peel, hibiscus, and black tea unfolding into a long, mineral-laced finish. Light in body yet complex, this is a Pinot Noir of tension and precision rather than weight. It pairs beautifully with herb-roasted chicken, grilled salmon, or duck breast with cherry gastrique, while its brightness also complements earthy dishes like mushroom risotto or lentils. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":48000429228273,"sku":null,"price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/IMG_5197.heic?v=1775493230"},{"product_id":"brij-pinot-noir-slo-coast-2025","title":"Brij Pinot Noir SLO Coast, 2025","description":"\u003cp\u003e100% Organic Pinot Noir. Lifted aromatics of wild strawberry, red cherry, and crushed raspberry, layered with subtle coastal notes of rose petal, dried herbs, and a faint earthy minerality reflective of the region’s maritime influence. On the palate, it shows vibrant acidity with silky tannins, revealing flavors of cranberry, pomegranate, and a touch of spice, all carried through a fresh, elegant finish typical of cool-climate \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSan Luis Obispo Coast\u003c\/span\u003e\u003c\/span\u003e Pinot Noir, where ocean breezes help preserve brightness and finesse \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e. This wine pairs beautifully with herb-roasted chicken, seared duck breast with cherry reduction, or wild mushroom risotto, as its acidity and savory undertones complement earthy and umami-driven dishes while enhancing the natural sweetness of the protein.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":48000431128817,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/IMG_5194.heic?v=1775493342"},{"product_id":"brij-rose-slo-coast-2025","title":"Brij Rosé SLO Coast, 2025","description":"\u003cp\u003e50\/50 organic blend of Pinot Noir and Chardonnay sourced from Marfarm vineyard in Edna Valley. A coastal aromatic profile: wild strawberry, rose petal, and crushed melon layered with a faint citrus peel brightness and a subtle saline edge. On the palate, it shows a fuller, more textural style for rosé, with a gently creamy mid-weight feel balanced by vibrant acidity, carrying flavors of ripe red berries, stone fruit, and a touch of stony minerality into a clean, persistent finish. Crafted primarily from Grenache, this expression leans both elegant and slightly savory, reflecting its maritime origin and low-intervention approach. Pair with Niçoise salad, or prosciutto with melon; the wine’s balance of fruit, acidity, and subtle salinity also complements Mediterranean flavors, light pasta, and soft cheeses. \u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":48000432668913,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/IMG_5196.heic?v=1775494533"},{"product_id":"michel-gonet-rajat-parr-les-hautes-mottes-brut-nature-le-mesnil-sur-oger-2018","title":"Michel Gonet + Rajat Parr 'Les Hautes Mottes' Brut Nature Le Mesnil Sur Oger, 2018","description":"\u003cp\u003e100% Chardonnay. The 2018 “Les Hautes Mottes” Brut Nature from Michel Gonet in collaboration with Rajat Parr is a strikingly pure, zero-dosage Chardonnay from Le Mesnil-sur-Oger, offering a taut, mineral-driven profile shaped by its chalky terroir. The nose opens with lemon zest, green apple, and white flowers, layered with subtle autolytic notes of fresh bread, almond, and a hint of cream, while the palate is incisive and finely beaded, balancing electric acidity with a quietly expanding, chalk-laced texture and a long, saline finish. Its precision and lack of dosage make it especially compelling at the table: pair with delicate yet savory dishes like shaved asparagus with Parmesan, veal, or simply prepared shellfish, where the wine’s cut and mineral tension can both elevate and refresh each bite.\u003c\/p\u003e","brand":"Henry Provisions","offers":[{"title":"Default Title","offer_id":48013708001521,"sku":null,"price":136.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/files\/FullSizeRender_58e00789-8d07-4e85-84f4-e260c9e6bb05.heic?v=1775826431"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5683\/2053\/collections\/Screenshot_2026-04-12_at_5.31.38_PM.png?v=1776029542","url":"https:\/\/thewiseolddog.com\/collections\/parr-collective.oembed","provider":"The Wise Old Dog","version":"1.0","type":"link"}